5 Techniques for Marketing Events on TikTok

With the way the popularity of TikTok is growing like a wild fire, what used to be popular only among the generation Z is now widely spreading among the older generation. With TikTok’s growth spreading across a wider age range, it is one of the best platforms for promoting products and services. TikTok is one of the top ten most downloaded non-gaming apps. TikTok became quite popular during the pandemic basically because of its ability to kill boredom by creating relatable and entertaining content.

Since its inception, TikTok has been intriguing and it has been a huge sensation to its users. Because of its ability to reach over one billion users, it is an effective tool to reach out to a targeted audience.

Since one of the importance of Events is to promote products and services, attendance, and create awareness, hence social media becomes an important tool to consider because of its large audience. TikTok being one of the most popular social media platforms is one to consider to reach the targeted audience.

Let's see how TikTok can collaborate with event management.

TARGET THE RIGHT AUDIENCE

You can reach millions of audience at a go with TikTok but just reaching any audience is not what you want to do, you need to have an audience that is interested in the product and services you want to promote, as there are currently over 689 million users across the world who are interested in different things. here is a quick breakdown; 53% are male while 47% are females meanwhile 70% of these people are Gen Z(16 - 25years old).

 If your services are for people between this age group, congratulations because TikTok may be the right platform for you to achieve your goal.

TEAM UP WITH TIKTOK INFLUENCERS

Influencer marketing skills work like magic in creating brand awareness or promoting a particular service. Influencers give your target audience confidence in your event, product, or services. Team up with an influencer to create content that will captivate your audience. 

An important thing to consider while choosing an influencer to team up with is to make sure that they are in the niche that is relevant to the event you are trying to promote.

RUN A TIKTOK CONTEST

Contests and challenges are another way to entice TikTok users. The thing is you have to either create or join a challenge. A creative hashtag contest can lure them to make creative content around your hashtag but your contest has to be fun for them to want to join.

UTILIZE TIK TOK ADS

TikTok has different types of promotional Ad offers like In-Feed Ads, Brand Takeover Ads, Top View Ads, Branded Hashtag Challenges, Branded Effect Ads, etc. TikTok Ads is specially created for businesses that are looking for a large engagement of audience. 

TikTok advertising can help reach an international audience in different international markets because it is available in 150 counties with 70 different languages. 

FAMILIARIZE WITH YOUR AUDIENCE 

While creating TikTok content, it is important to first find out the kind of content your targeted audience will love to engage with. You will not want to create a TikTok account and just drop content that your audience cannot engage with. You must stay connected with your audience, study them and find out what they want then learn how to keep getting it through to them. Building engagement with your target audience is very important in creating awareness for your brand.

It is not surprising that brands use TikTok for business in recent days since it has become one of the best marketing tools on social media. TikTok has provided a great platform and tools for your event, all you need to do is to get used to the app and optimize it for your business interest.